This is one of my favorite topics in social media. I am sure, this is true for many in this field.
Today eMarketer published an interesting article on the topic. Based on an empirical formula they came up with, digital consulting firm Syncapse and research company Hotspex is giving an average value of $136.38 on the Facebook fans of the site’s 20 biggest corporate brands.
The real question is what does this mean to the “rest of the world”. We are at a stage in applying power of social media to business where any insight is valuable, the real value comes when that insight can be applied in a wider context. Can we really extrapolate any useful information from this study that social media practitioners can apply?
I think attaching a dollar value to fans is not really useful, since the real value varies widely between business to business. There are many aspects of fan interaction that are contributing to the real value, real feedback on product and services for example.
I am interested to know what the community think about the study.
